An 8-Week Short Course to Develop Your Understanding and Expertise within the Digital Marketing Profession.
Grow brand engagement utilising inbound marketing strategies - applying organic and paid social media and content marketing to reach your desired target audience.
The science behind how leading brands create, design and integrate landing pages and marketing funnels to increase online conversion, capture lead and accelerate growth.
The key elements to designing a user-friendly marketing journey which enhances brand awareness and credibility by utilising customer management tools like automated email campaigns.
Understand how to measure and track critical metrics and analytics for marketing campaign optimisation - increasing engagement and customer conversion.
A Flexible 8-Week Short Course.
Future Skills - 100% Online - Workplace Ready.
Learn the fundamentals of building an effective digital marketing strategy in the workplace.
Get started in under 5 minutes.
Course Number: IIDM0237
Accreditation Name: Credential 1156 - Professional Certification in Digital Marketing
Academic Requirements: Entry-Level
Course Duration: 8-Week, Short Course
Delivery Method: Flexible Online Self-Study
Recognition: IIDM International Credential
Course Curriculum: Reading Material, Knowledge Tests, Video Tutorials and a Graded Assessment.
Awarded By: International Institute of Digital Marketing
By the end of this unit, the student should be able to clearly understand digital marketing, including statistics and business and career opportunities within the digital marketing industry.
By the end of this unit, the student should have a clear understanding of what drives successful digital marketing campaigns - including the primary elements of a trackable, measurable & profitable digital marketing campaign.
2.1: Generational differences that influence digital marketing campaigns.
2.2: Defining a target audience and building a customer profile.
2.3: Differentiating the primary marketing strategies.
2.4: Developing a unique brand identity.
As most social media platforms evolve, they are increasingly limiting organic visibility for businesses. Consequently, brands must look for effective strategies to boost their reach and maximise conversion through social media advertising.
This unit covers the fundamentals of creative and successful social media advertising techniques. We will explore best practices when setting up organic and paid social media campaigns, including techniques for writing copy, bidding approaches, and how to fully maximise on your paid and organic social media traffic.
Subject 3.1: Paid advertising platforms and their benefits.
Subject 3.2: Strategies for advertising on Facebook, Instagram & Linkedin.
Subject 3.3: Organic marketing strategies and their benefits.
Subject 3.4: Strategies for effective organic marketing on Facebook, Instagram & Linkedin.
This unit covers how to audit a website and optimise it for the best possible search engine results. It starts by covering the basics and moves on to cover advanced SEO and SEM techniques, including the theory behind Google Search and other search algorithms such as Bing. The unit teaches practical, real-world SEO skills that the learner can apply to optimise the online presence of a business.
Some of these techniques include SEO-focussed website analysis and audits, keyword research, on-page and off-page optimisation, local and international SEO strategies, using Google Analytics. As well as aligning SEO and SEM campaigns with the overall vision and mission of the business.
Subject 4.1: How to complete an SEO Audit to analyse the health of a website.
Subject 4.2: SEO Visibility: Improving website search engine ranking.
Subject 4.3: Tools & resources for analysing keyword research.
Subject 4.4: Utilising video marketing to increase SEO ranking on YouTube.
Copywriting is one of the key pillars of effective and efficient digital marketing strategies. It is the art and science of creatively and strategically delivering written or spoken words with the primary goal of motivating people to take a desired action. This unit discusses the art & science of copywriting, including how to avoid common copywriting mistakes. It analyses psychological triggers that can be leveraged to influence buying decisions. Finally, it looks at the ideal formatting of copy that attracts and retains readers.
Subject 5.1: How to write compelling copy & avoid common copywriting mistakes.
Subject 5.2: Understanding the art of influence & psychological buying triggers.
Subject 5.3: Structuring the layout & format of copy for maximum attention.
Both small and established brands that are committed to attracting new customers face one major challenge; how to convert regular web visitors into leads. This unit explores the key components that go into the creation of effective landing pages and lead magnets.
It highlights common pitfalls that digital marketers should avoid when creating and designing landing pages and lead magnets, as well as the key success tactics and strategies behind some of the most successful business landing pages.
The unit is based on the psychological principles of effective landing page design.
A well-thought-out content marketing strategy is the foundation of a successful online marketing campaign. This Unit discusses content marketing strategy, including its definition, benefits of having one, and a step-by-step guide on how to build a proper content marketing strategy.
It discusses how to build an email database and the importance of email automation. Finally, it deliberates on issues of data privacy and characteristics of European data protection law.
Subject 7.1: Content Marketing Strategy - Definition & Importance.
Subject 7.2: How To Create A Content Marketing Strategy.
Subject 7.3: Building An Email Database & Automating Email Communications.
Subject 7.4: Data Privacy & General Data Protection Regulation (GDPR).
Advancement in web technologies has redefined how we work, live and communicate. This unit explores the various career opportunities available in digital marketing, the most sought after skills, and tips for creating a winning portfolio. The unit also discusses critical tips on how to prepare for a digital marketing job interview and negotiation strategies.
Subject 8.1: What Employers are Looking for in a Digital Marketing Professional.
Subject 8.2: How to Develop a Digital Marketing Portfolio.
Subject 8.3: Standing Out In The Job Application Process.
Subject 8.4: Important Negotiation Strategies.
Enrol and start your course today - what your tuition fee includes:
1. Our 'Professional Certification in Digital Marketing' is a digital marketing course that teaches you the foundational framework that will increase your knowledge, skills and confidence, as well as prepare you for a career in digital marketing.
2. Our online 'Student e-Learning Portal' is where you will gain access to our course units and subjects, where you will find all your study materials for your course. Each course unit is dedicated to a different study topic for your optimum learning.
3. Our dedicated student support team will be available to support you on your learning journey and are here to assist you with any questions you may have about the units, assessments and educational materials. Our team are passionate about you achieving your career goals. It is of the utmost importance to us that you continue to make progress throughout your course.
4. A graded assessment: Before receiving your official credentialed certificate, you will be required to complete a graded assessment designed by our education team at the 'International Institute of Digital Marketing'. The marked assessment ensure that all IIDM graduates are maintaining a high standard of learning, understanding and competency.
5. Upon successful completion of the course units and assessment, you will be awarded a credentialed 'Professional Certification in Digital Marketing' on behalf of the 'International Institute of Digital Marketing' (IIDM).
'Professional Certification in Digital Marketing'
Option 1: Full Tuition: $4,950. (Save $1,085)
Option 2: Payment Plan: $991 deposit, then weekly payments of $97 for 52 weeks, for a total of: $6,035.
You will need to be at least 18 years old.
This course requires you to read and refer to academic material, undertake a range of multiple-choice assessments and knowledge tests.
The delivery mode relies on the extensive use of written communication. As such, entry to the course requires a good standard of competency in verbal and written English.
Our written material is delivered to a high academic standard. All curriculum is extensively researched and referenced.
For each subject there is an opportunity to test learning and knowledge with short, interactive multiple choice questions.
A graded assessment ensures a high standard of competency is demonstrated to achieve certification.
Detailed step-by-step video tutorials enable the practical implementation of newly acquired digital marketing education.
After completing an IIDM accredited course, you will receive a credentialed certificate. Your certificate can be formally verified and recognised online. Additionally, it can easily be shared securely with prospective employers, on your CV, LinkedIn profile and other social media platforms.Enrol Now