The creation of an effective marketing campaign is the primary goal of every marketer. A well-executed marketing campaign can spark new interest in a business, product and service and increase brand awareness, leads and sales. However, a complete system is required when implementing a marketing campaign - to ensure the desired outcomes are achieved.
A campaign can be considered successful only if it perfectly communicates your message to the target market with clarity and conciseness. However, the right message can also be easy to get wrong -with even some of the big brands making horrendous mistakes in their marketing campaigns. Remember the Pepsi commercial featuring Kendall Jenner?
What is a Marketing Campaign?
Entrepreneur defines a marketing campaign as "A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods."
To summarise, it is a promotion created to reach a specific goal. The more simple...