How to Start a Digital Marketing Business

What is Digital Marketing?

Digital marketing is a set of marketing efforts that businesses undertake to promote their products or services in today's highly competitive online market. It's a modern type of marketing that leverages digital channels such as social media and search engines to target prospective customers. Moreover, the use of electronic devices such as mobile phones, TVs, and even electronic billboards to promote products or services are other examples of digital marketing methods.

Hubspot, one of the leading inbound marketing software companies, defines digital marketing as;

"Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet."

You become a digital marketing expert when you apply digital technologies and media to achieve your marketing objectives. However, there isn't any fixed model that can guarantee your digital...

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What is it Like to Work in a Digital Marketing Agency?

Working in a digital marketing agency is perhaps one of the most fun and rewarding experiences. If you are a person who likes a challenging culture that allows you to explore your creative side and develop new and innovative strategies for different brands, then working in a digital marketing agency might be perfect for you.

Digital marketing agencies can be a fast-paced environment where you will be required to work with different clients with sometimes vastly differing requirements.

The diverse nature of the work and type of clients means you will get to work with small and large clients during different stages of each digital marketing journey. During this time, you will be required to handle multiple jobs, such as develop strategies for your clients, create their content or manage their social media accounts - usually referred to as social media handles.

The role assigned to you will largely determine your experience of working in a digital marketing agency. For instance, if you...

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