The term 'Digital Marketing' encompasses a variety of job titles such as SEO, SMM, and others. From digital marketing planners to marketers, it's a broad field that has provided the foundation to a successful career for thousands of professionals around the world.
A digital marketer uses measurable analytics and tools to find weaknesses in digital channels and finds potential solutions for them. With this particular role, you are in charge of driving a digital marketing strategy for a client and delivering results beyond expectations.
Other than SEO, SMM, PPC, and other essential skills a digital marketer should possess, there are some other unique and specialised skills that big organisations will have on their checklist when hiring a digital marketer.
Below, you will learn about these specialist skills that are on today's digital marketing job checklist:
A Mixture of Creative and Analytical Abilities
A digital marketer has to be a realist and an idealist at the same time. They...
Digital marketing is one of the fastest growing digital industries - and it is expected to continue growing well into the future. Hence, there are tremendous job opportunities, along with career growth prospects in this field.
If you are considering and preparing for a career in digital marketing, then preparation for interviews is vital. It is always helpful to know the type of questions that might be asked during an interview. Below are some common digital marketing interview questions and possible answers.
Question 1: What can you tell us about Search Engine Marketing?
Search Engine Marketing or SEO, as it is commonly referred to, is the most significant part of any digital marketing strategy.
Whether it is a small business owner or a large multinational firm selling multiple products; the chance of growing that business online is dramatically reduced if the business website does not appear in the top results of a search engine,
Search engine optimisation is the practice of...
1. Pay Per Click (PPC)
PPC is an essential digital marketing method used to drive quick, targeted traffic and leads to a website. In PPC, businesses pay publishers such as Google Adwords, Facebook Ads, and other platforms to show and direct their adverts to intended audiences in their news feeds and search results.
Unlike SEO, which is a non-paid marketing practice, PPC allows a business to boost its leads and revenue quickly. The main advantage of PPC is that companies only pay when people click on their ads. Google Adwords, for example, allows an advertiser to select specific keywords/phrases and set a maximum bid for a day, week, or month. Google Ads, Facebook Ads, and Twitter ads are the best examples of PPC advertisement.
2. Social Media Marketing (SMM)
It would not be incorrect to describe social media as today's mainstream media. With more than 3 billion users around the world, it is a treasure trove of opportunity for businesses and digital marketers, with the chance to...
To be successful in the digital marketing industry, a digital marketer has to go beyond just basic marketing knowledge and skills. As well as creating engaging and compelling content, digital marketers need a detailed understanding of many digital channels; such as websites, social media, email, blogs, and others. They need to effectively utilise these channels to build brand awareness, generate leads, and to establish an active web presence for the customer.
A digital marketer also uses measurable analytics and tools to explore any weaknesses in digital channels and come up with potential solutions for them. With this particular role, you are in charge of driving a digital marketing strategy for a business and deliver results beyond expectations.
The job of digital marketers today is more challenging than it has ever been. No matter what, they have a responsibility to drive qualified prospects, build brand awareness and help small businesses stand out amongst the world’s...