The term 'Digital Marketing' encompasses a variety of job titles such as SEO, SMM, and others. From digital marketing planners to marketers, it's a broad field that has provided the foundation to a successful career for thousands of professionals around the world.
A digital marketer uses measurable analytics and tools to find weaknesses in digital channels and finds potential solutions for them. With this particular role, you are in charge of driving a digital marketing strategy for a client and delivering results beyond expectations.
Other than SEO, SMM, PPC, and other essential skills a digital marketer should possess, there are some other unique and specialised skills that big organisations will have on their checklist when hiring a digital marketer.
Below, you will learn about these specialist skills that are on today's digital marketing job checklist:
A Mixture of Creative and Analytical Abilities
A digital marketer has to be a realist and an idealist at the same time. They...