What is Digital Marketing?
Digital marketing is a set of marketing efforts that businesses undertake to promote their products or services in today's highly competitive online market. It's a modern type of marketing that leverages digital channels such as social media and search engines to target prospective customers. Moreover, the use of electronic devices such as mobile phones, TVs, and even electronic billboards to promote products or services are other examples of digital marketing methods.
Hubspot, one of the leading inbound marketing software companies, defines digital marketing as;
"Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet."
You become a digital marketing expert when you apply digital technologies and media to achieve your marketing objectives. However, there isn't any fixed model that can guarantee your digital...