1. Pay Per Click (PPC)
PPC is an essential digital marketing method used to drive quick, targeted traffic and leads to a website. In PPC, businesses pay publishers such as Google Adwords, Facebook Ads, and other platforms to show and direct their adverts to intended audiences in their news feeds and search results.
Unlike SEO, which is a non-paid marketing practice, PPC allows a business to boost its leads and revenue quickly. The main advantage of PPC is that companies only pay when people click on their ads. Google Adwords, for example, allows an advertiser to select specific keywords/phrases and set a maximum bid for a day, week, or month. Google Ads, Facebook Ads, and Twitter ads are the best examples of PPC advertisement.
2. Social Media Marketing (SMM)
It would not be incorrect to describe social media as today's mainstream media. With more than 3 billion users around the world, it is a treasure trove of opportunity for businesses and digital marketers, with the chance to...
Today, ‘digital marketing' is a widely used term - synonymous with the internet age. Fundamentally, it is a term most used by digital marketing agencies and people involved in internet marketing. The size of the internet is increasing daily, and so is the number of people who shop online. Today, it would be difficult to find a person who is not familiar with the internet, and so too, with the concept of digital marketing.
The job of digital marketers today is increasingly difficult. The core responsibilities of the role are to drive qualified prospects, build brand awareness and help small businesses stand out and prosper amongst the world’s leading brands. In the crowded and continually growing universe of the internet, this is certainly not going to get any simpler. However, the upside of this is that the demand for specialist digital marketing skills will increase.
The top digital marketing skills that are in high demand now include:
SEO Specialist/Manager (Average...
The International Institute of Digital Marketing (IIDM) is a for-profit self-governing organisation dedicated to raising the standard of digital marketing education globally.
IIDM self-regulation is designed to provide appropriate guidelines, accountability and enforceable standards of conduct for all IIDM credentialed members.
The aim of self-regulation is to maintain high digital marketing standards and ensure consumer trust and protection for the benefit of all within the industry.
The current system of self-regulation was established by the International Institute of Digital Marketing (IIDM) following many years of extensive industry experience, research and consultation.
It recognises that digital marketing professionals share a common interest in promoting consumer confidence and respect for general standards within the digital marketing industry.
Self-regulation provides a transparent and standardised pathway for the public to...
To be successful in the digital marketing industry, a digital marketer has to go beyond just basic marketing knowledge and skills. As well as creating engaging and compelling content, digital marketers need a detailed understanding of many digital channels; such as websites, social media, email, blogs, and others. They need to effectively utilise these channels to build brand awareness, generate leads, and to establish an active web presence for the customer.
A digital marketer also uses measurable analytics and tools to explore any weaknesses in digital channels and come up with potential solutions for them. With this particular role, you are in charge of driving a digital marketing strategy for a business and deliver results beyond expectations.
The job of digital marketers today is more challenging than it has ever been. No matter what, they have a responsibility to drive qualified prospects, build brand awareness and help small businesses stand out amongst the world’s...