What Is Content Marketing?

content marketing Nov 28, 2018

Content is one of the most crucial elements to helping a business website tell its story, and generate brand awareness in the target market. Good content also directly affects lead generation and traffic growth to a website.

Content marketing is a strategic digital marketing approach that focuses on creating and distributing high-quality, relevant, and story-telling content to attract a target audience and encourage them to perform productive actions.

This type of digital marketing aims to build strong relationships with potential customers. However, it strongly relies on proper distribution to the right market. In today’s market, marketers tend to provide relevant and useful content to their customers instead of just pitching their products or services.

The digital marketing technique is widely used across the world, and by all the leading brands, including Apple, Google, Microsoft, Amazon, Facebook, and others. Some of the most common content marketing practices include:


According to Forbes, websites that publish on-site blogs have 200% more indexed pages than others; this means that for websites with blogs, there is much more chance they will end up on the first page of Google and other search engines than sites without blogs.

Blogging is an effective digital marketing strategy that can help a business get quality inbound links and generate more leads. It increases traffic to a site and provides the site with an excellent opportunity to transform the traffic into potential customers.


A video is one of the key tactics to grab an audience’s attention and engage them towards a product or service within the busy digital marketplace. Today, people prefer videos over text as a medium for learning about the features and benefits of a particular product or service. Considering this, digital marketers should market their content through videos to reach and engage more audience and to achieve desired results.

Ebooks, Case Studies, and Reports

Ebook, case studies, and reports are useful content marketing tools that educate website visitors and encourage them to perform specific actions. Through these content marketing practices, marketers help customers understand the value of a brand and how its product or service can benefit them. It’s not just about selling ebooks or reports. Instead, it’s more about building a strong relationship with target customers to their trust.


In today’s digital world, it’s better to ‘show’ instead to ‘tell’. Through infographics, businesses and digital marketers provide visual information to their audiences with the help of quality content and statistics. In the right circumstances, an infographic representation of content can be an advantageous and more readily understandable medium rather than just a text description. With the help of visualisation and statistics, content marketers can succeed in engaging interest in the most complicated of subjects.

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