What Creates an Effective Marketing Campaign?

marketing campaign Jun 29, 2019

The creation of an effective marketing campaign is the primary goal of every marketer. A well-executed marketing campaign can spark new interest in a business, product and service and increase brand awareness, leads and sales. However, a complete system is required when implementing a marketing campaign - to ensure the desired outcomes are achieved.

A campaign can be considered successful only if it perfectly communicates your message to the target market with clarity and conciseness. However, the right message can also be easy to get wrong -with even some of the big brands making horrendous mistakes in their marketing campaigns. Remember the Pepsi commercial featuring Kendall Jenner?

What is a Marketing Campaign?

Entrepreneur defines a marketing campaign as "A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods."

To summarise, it is a promotion created to reach a specific goal. The more simple and clear the goal, the better and long-lasting results it can generate. The goal may be 'increase customers this month", 'promote your new product or service', or something else.

How to Run a Successful Marketing Campaign?

It takes significant effort and dedication to conceive and create a successful marketing campaign. It's not just about making a simple advert and displaying it randomly.

Here are some essential tips for running a successful marketing campaign:

Before creating a marketing campaign, create a thorough marketing plan first. You need to understand the difference between a marketing plan and a marketing campaign.

The marketing plan for deals with overall objectives and strategies to be employed for attracting the target market. On the other hand, a marketing campaign is merely an element of that marketing plan that is designed to achieve a particular and comparatively smaller goal.

Determine the parameters of your campaign. There should be a specific metric or an objective to measure for the marketing campaign.

There should be a formula that can answer questions like "What will be achieved through the campaign?" and "How long will the campaign run for?" etc.

Set a Budget! Budget is an essential part of an effective marketing campaign. You can indeed make more sales by investing more money; however, you should invest smartly on the platforms that can give you the best ROI. For instance, a TV advert is more costly than a social media advert, and in today's online world, the impact of the latter is also much stronger.

Identifying that the Campaign Worked?

The Return on Investment (ROI) will determine the success of your marketing campaign. There are also many digital tools through which you can track the results and determine whether the campaign was successful.

The best way to measure success is to see it through the goal you set. If the goal was to bring traffic to your site, you should identify the number of visitors through Google Analytics or other similar tools.

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