Neil Patel states that becoming a professional digital marketer in today's world is very different than it was a decade ago. Previously, digital marketers would act like specialised engineers with complete focus on website content and SEO. However, in today's digital economy, the field has evolved into many different digital areas and platforms, and these are necessary for effective digital marketing campaigns, and this is a big job for a marketer to do.
As the digital marketing industry is exploding and the competition is as fierce as ever, it has become imperative that every newcomer expands their skill set to help them to be on the top of the game.
Below, you can find the 10 top tips for becoming a professional digital marketer:
Certification & membership:
A certified digital marketing course can help you stand out among the pool of marketers. Though this isn't a requirement for entering the digital marketing industry, certification can still help you learn the necessary skills and draw the attention of recruiters or trust of clients.
In the digital marketing area, it is necessary to remain eager to learn new things continually. Digital marketing is a fast-growing and competitive industry that requires eagerness from its marketers. This particular industry requires passion and a strong desire to succeed.
You need to keep an eye on all the latest news related to digital marketing. For that, you can follow popular digital marketing platforms such as Moz, Search Engine Land, SEOGadget, Hubspot, Social Media Examiner, and others. All these platforms are updated at every latest update from Google, Yahoo, Bing, Facebook, Twitter, YouTube, and other relevant platforms.
Content is undoubtedly a core foundation of digital marketing. You automatically give superior value to your customers or target audience when you create quality content. It's essential that you understand the latest tactics used in content marketing because it can increase the overall organic visibility.
Utilising the latest technology becomes mandatory when moving toward becoming a professional and successful digital marketer. The successful digital marketers are those who know how to expand their toolbox with modern technology and tools that bring improvement in results. An excellent digital marketer should have command over tools like Hootsuite, Buffer, Google Analytics, Quuu, HubSpot, Aweber, Moz, and others.
Experimenting is one of the best ways to be creative and extraordinary in any field. In the early stage of your career, you have both potential and time to perform different experiments and learn from their outcomes.
SEO, PPC, Social Media and other platforms and strategies can deliver you astonishing results through different experiments.
Blogging is a wonderful way to demonstrate your digital marketing experience and learn from others' experiences. You can create a blog and share posts in your spare time from your digital marketing job.
Social media is considered the game changer for digital marketers. With billions of daily active users, social media giants like Facebook, Twitter, YouTube, Instagram, and others are considered the best resources for acquiring customers. You will be considered as a professional and highly-skilled digital marketer if you become an expert in both organic social engagement and paid social campaigns.
In today's modern and busy world, people are increasingly engaged more through visuals than simple text. You should learn how to optimise visual content for images, videos, animated GIFs, and infographics.
Attending and speaking at digital marketing events is one of the best ways to build confidence and your reputation in the local market. Events on digital marketing are the right platform to demonstrate your skills and experience with other fellows in an interactive way.
Our internationally accredited online digital marketing courses equip digital marketing professionals with the tools to land their dream job or start a digital marketing agency.