The Most Common Digital Marketing Interview Questions and Answers

Digital marketing is one of the fastest growing digital industries - and it is expected to continue growing well into the future. Hence, there are tremendous job opportunities, along with career growth prospects in this field.

If you are considering and preparing for a career in digital marketing, then preparation for interviews is vital. It is always helpful to know the type of questions that might be asked during an interview. Below are some common digital marketing interview questions and possible answers.

Question 1: What can you tell us about Search Engine Marketing?

Search Engine Marketing or SEO, as it is commonly referred to, is the most significant part of any digital marketing strategy.

Whether it is a small business owner or a large multinational firm selling multiple products; the chance of growing that business online is dramatically reduced if the business website does not appear in the top results of a search engine,

Search engine optimisation is the practice of increasing traffic to a website both in quality and quantity, by appearing organically in the top results of any search engine, such as Google, Bing, or Yahoo.

Question 2: How would you go about ensuring that a website appears in a search engine’s top results organically?


Keywords are topics or ideas that define and explain what the website content is about. These keywords are integrated throughout a website to attempt to land in the top search results. Keywords need to be relevant to the kind of words or phrases a potential client or customer is likely to use when searching for a product or service they require.

Question 3: How are you going to attract potential buyers for your products or services on Facebook or any other social media platform?

Social media platforms are essential to achieving and maintaining brand awareness with potential buyers and converting them into loyal customers. Thus, it all begins with paid targeting, as Facebook and other social media platforms enable you to target a broad yet specific audience, based on location, age, gender, ethnicity, interests, and competitors.

Paid, targeted adverts enable businesses to target their desired audience with their products and services while communicating any offers such as discounts or bundle offers that may interest the target audience.

A little amount can go a long way when using paid promotions on these platforms.

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