What is Digital Marketing?
Digital marketing is a set of marketing efforts that businesses undertake to promote their products or services in today's highly competitive online market. It's a modern type of marketing that leverages digital channels such as social media and search engines to target prospective customers. Moreover, the use of electronic devices such as mobile phones, TVs, and even electronic billboards to promote products or services are other examples of digital marketing methods.
Hubspot, one of the leading inbound marketing software companies, defines digital marketing as;
"Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet."
You become a digital marketing expert when you apply digital technologies and media to achieve your marketing objectives. However, there isn't any fixed model that can guarantee your digital marketing success and businesses should market in many different ways to achieve the desired results.
Tips for Creating Your Own Digital Marketing Agency
Today, an individual or a small team could create a fully operational digital marketing agency relatively simply. However, one should be fully prepared and experienced before taking this step. Before you decide to create an agency, you should have spent enough time learning, understanding and applying the necessary skills so that you can provide value for your clients.
It is useful to have had experience in a job before you create your own company because professional roles help one to understand the complex structure, culture, leadership and work environment of an organisation.
Here are some valuable tips to help you build a long-lasting and robust digital marketing agency:
Set Your Niche
Just as we can become attracted by everything in a shop while doing shopping, the same can be the case in the world of digital marketing -where we can become seduced by the many different opportunities. It is important for you to choose a particular niche or select a specific area of work that you can focus on with full and dedicated attention. You can find your niche by identifying your interest and passion in an area of digital marketing, testing your idea, and determining the presence of competition.
Contractor before a Founder
It is sometimes advisable to work as a contractor for some time before you proceed onto becoming a founder of a full-scale digital agency. The benefit of working initially as a contractor is that you don't assume as much risk, and also get a taste of the life of an entrepreneur. You can contract alongside a full-time job and dedicate your nights to contract work.
Win Clients Quickly
It may be challenging to undertake a full-time job while also working as a private contractor. However, with this hard work, it will enable you to foresee and plan for a fully operational digital marketing agency. Contracting is also excellent preparatory experience for learning how to win, manage and retain clients. Ultimately, you need to win the heart of every client you onboard and seduce them into becoming a permanent member of your small digital marketing community.
Last but not least, you will need to hire staff when you get to the point that you have enough clients but not enough time to service their requirements on your own. Working for yourself is an excellent opportunity to earn more money. However, you shouldn't excessively hire people because it may negatively affect your agency's emerging capital.
There should be gradual and only necessary hiring of highly-experienced and professional digital marketers; who can help you in your cause to stand out with a successful digital marketing agency.
Our internationally accredited online digital marketing courses equip digital marketing professionals with the tools to land their dream job or start a digital marketing agency.