The term 'Digital Marketing' encompasses a variety of job titles such as SEO, SMM, and others. From digital marketing planners to marketers, it's a broad field that has provided the foundation to a successful career for thousands of professionals around the world.
A digital marketer uses measurable analytics and tools to find weaknesses in digital channels and finds potential solutions for them. With this particular role, you are in charge of driving a digital marketing strategy for a client and delivering results beyond expectations.
Other than SEO, SMM, PPC, and other essential skills a digital marketer should possess, there are some other unique and specialised skills that big organisations will have on their checklist when hiring a digital marketer.
Below, you will learn about these specialist skills that are on today's digital marketing job checklist:
A Mixture of Creative and Analytical Abilities
A digital marketer has to be a realist and an idealist at the same time. They should possess a combination of both creative and analytical abilities to create innovative yet measurable campaigns for their clients. Creativity helps in obtaining the attention of the target audience, while analytical skills are necessary for creating strategies and analysing and measuring results.
Reading and Listening Skills
The more a person listens and pays attention, the more productive they are likely to be. Digital marketers promote products and services through various mediums - text, images, videos, and social media. However, in order to create content that captures the attention of their target audience, they need to read, listen and pay attention to what people are saying on social media and other relevant platforms. By listening to customers' thoughts, digital marketers can observe the insights and test and measure to create more effective marketing solutions.
Digital marketing is a specialist field that is rapidly and continuously evolving. Today's digital marketing industry, for example, is entirely different from the industry in 2009. A professional digital marketing expert should have an in-depth understanding of, and foresight into the latest shifts and trends in the industry.
An excellent digital marketer is the one who understands the importance of the relevant publications and resources on the internet. There happens to be a great deal to learn from those resources regarding the latest digital marketing trends.
Ability to Multitask
In digital marketing, multitasking is an essentials skill that every digital marketer should have. There will always be many things going on at the same time, and the digital marketer will be required to cater to everything at once.
If you are looking forward to a successful career in digital marketing, you need to be able to:
- Make effective plans
- Promote your clients' products or service
- Be analytical
- Create reports
- Keep up-to-date on the industry
Can you do the above all at once? If yes, congratulations, you are on your way to becoming a professional digital marketer!
Digital marketing is one of the most exciting and fun industries to be involved in. Ultimately, there are no limits, no commission caps, and no ceilings in this particular field. The opportunities are practically limitless, but you must continue learning new and trendy marketable skills to earn and grow your potential!
Our internationally accredited online digital marketing courses equip digital marketing professionals with the tools to land their dream job or start a digital marketing agency.