The creation of an effective marketing campaign is the primary goal of every marketer. A well-executed marketing campaign can spark new interest in a business, product and service and increase brand awareness, leads and sales. However, a complete system is required when implementing a marketing campaign - to ensure the desired outcomes are achieved.
A campaign can be considered successful only if it perfectly communicates your message to the target market with clarity and conciseness. However, the right message can also be easy to get wrong -with even some of the big brands making horrendous mistakes in their marketing campaigns. Remember the Pepsi commercial featuring Kendall Jenner?
What is a Marketing Campaign?
Entrepreneur defines a marketing campaign as "A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods."
To summarise, it is a promotion created to reach a specific goal. The more simple...
The term 'Digital Marketing' encompasses a variety of job titles such as SEO, SMM, and others. From digital marketing planners to marketers, it's a broad field that has provided the foundation to a successful career for thousands of professionals around the world.
A digital marketer uses measurable analytics and tools to find weaknesses in digital channels and finds potential solutions for them. With this particular role, you are in charge of driving a digital marketing strategy for a client and delivering results beyond expectations.
Other than SEO, SMM, PPC, and other essential skills a digital marketer should possess, there are some other unique and specialised skills that big organisations will have on their checklist when hiring a digital marketer.
Below, you will learn about these specialist skills that are on today's digital marketing job checklist:
A Mixture of Creative and Analytical Abilities
A digital marketer has to be a realist and an idealist at the same time. They...
With the advent of the digital era, inbound marketing has become a critical element for attracting potential customers to a business website and eventually converting them into a sale.
The aim is to create valuable experiences that have a positive impact on people, and consequently, your business - this is where content development and content marketing comes in.
Content marketing is a form of inbound marketing that uses relevant and desirable information in return for prospects contact information.
By sharing relevant and reliable content, you are showing your audience that you have the solution to their personal and business challenges.
The goal is to increase trust with prospective customers when they visit your website. Not only should the content be helpful to the intended audience, but it should also be relatable enough to develop trust with those people looking purchase your product or service.
By developing content that is designed to provide the information and address the...
What is Digital Marketing?
Digital marketing is a set of marketing efforts that businesses undertake to promote their products or services in today's highly competitive online market. It's a modern type of marketing that leverages digital channels such as social media and search engines to target prospective customers. Moreover, the use of electronic devices such as mobile phones, TVs, and even electronic billboards to promote products or services are other examples of digital marketing methods.
Hubspot, one of the leading inbound marketing software companies, defines digital marketing as;
"Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet."
You become a digital marketing expert when you apply digital technologies and media to achieve your marketing objectives. However, there isn't any fixed model that can guarantee your digital...
Content is one of the most crucial elements to helping a business website tell its story, and generate brand awareness in the target market. Good content also directly affects lead generation and traffic growth to a website.
Content marketing is a strategic digital marketing approach that focuses on creating and distributing high-quality, relevant, and story-telling content to attract a target audience and encourage them to perform productive actions.
This type of digital marketing aims to build strong relationships with potential customers. However, it strongly relies on proper distribution to the right market. In today’s market, marketers tend to provide relevant and useful content to their customers instead of just pitching their products or services.
The digital marketing technique is widely used across the world, and by all the leading brands, including Apple, Google, Microsoft, Amazon, Facebook, and others. Some of the most common content marketing practices include:
Search engine optimisation (SEO) is a methodology of techniques, strategies, and tactics used to bring a website to 'First Page First Rank' in the search results of Google and other search engines. Through this practice, an online business aims to increase the quantity and quality of online traffic driven to the desired website.
SEO has become an incredibly valuable practice in the world of digital marketing. A business can increase leads and revenue by driving non-paid / organic traffic from Google, Yahoo, Bing, and other search engines to their website or landing page.
It is a known fact that online users will not search through many pages on Google and other search engines. Therefore, it is essential to be on the first page of search engines by utilising highly ranked keywords, if a website is to see any real increase in traffic volume.
The process of search engine optimisation can be categorised into the following two main types:
- On-Page SEO:
On-Page SEO focuses on the...
Digital marketing is one of the fastest growing digital industries - and it is expected to continue growing well into the future. Hence, there are tremendous job opportunities, along with career growth prospects in this field.
If you are considering and preparing for a career in digital marketing, then preparation for interviews is vital. It is always helpful to know the type of questions that might be asked during an interview. Below are some common digital marketing interview questions and possible answers.
Question 1: What can you tell us about Search Engine Marketing?
Search Engine Marketing or SEO, as it is commonly referred to, is the most significant part of any digital marketing strategy.
Whether it is a small business owner or a large multinational firm selling multiple products; the chance of growing that business online is dramatically reduced if the business website does not appear in the top results of a search engine,
Search engine optimisation is the practice of...
Neil Patel states that becoming a professional digital marketer in today's world is very different than it was a decade ago. Previously, digital marketers would act like specialised engineers with complete focus on website content and SEO. However, in today's digital economy, the field has evolved into many different digital areas and platforms, and these are necessary for effective digital marketing campaigns, and this is a big job for a marketer to do.
As the digital marketing industry is exploding and the competition is as fierce as ever, it has become imperative that every newcomer expands their skill set to help them to be on the top of the game.
Below, you can find the 10 top tips for becoming a professional digital marketer:
Certification & membership:
A certified digital marketing course can help you stand out among the pool of marketers. Though this isn't a requirement for entering the digital marketing industry, certification can still help you learn the necessary...
The average yearly salary of a digital marketing professional is increasing at a good ratio due to the rising demand for professional marketers.
It is indeed a great time to become a part of this fast-moving industry. Digital Marketing is an industry that allows thousands of people to make an excellent living. New digital platforms and new toolkits added by top social media channels have also created more space for professionals to secure their place in the field.
According to Statista, digital spending in the United States in 2019 is 129.34 billion U.S. dollars, and it is expected to reach 201.83 billion U.S. dollars by 2023. This shows that the industry will continue with at full pace in the coming years, and digital marketing will also continue to see decent increments in the yearly income.
According to a reliable platform in the U.K., the average salary of a digital marketer in the U.K. is £26,567. However, some professionals are earning up to £60,000 in a year. The...
Working in a digital marketing agency is perhaps one of the most fun and rewarding experiences. If you are a person who likes a challenging culture that allows you to explore your creative side and develop new and innovative strategies for different brands, then working in a digital marketing agency might be perfect for you.
Digital marketing agencies can be a fast-paced environment where you will be required to work with different clients with sometimes vastly differing requirements.
The diverse nature of the work and type of clients means you will get to work with small and large clients during different stages of each digital marketing journey. During this time, you will be required to handle multiple jobs, such as develop strategies for your clients, create their content or manage their social media accounts - usually referred to as social media handles.
The role assigned to you will largely determine your experience of working in a digital marketing agency. For instance, if you...